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Infant Sleep Training: Strategies, Tips, and Best Practices

A baby peacefully sleeping in a crib, tiny feet tucked under a blanket, with a soft blue light casting a gentle glow—a serene moment in the early stages of infant sleep training.

Raising an infant can feel like stepping into a new world where sleep patterns are as unpredictable as the weather. As a new parent, you might find your little one waking up every couple of hours, leaving you feeling exhausted and unsure. This is where infant sleep training comes in—helping establish healthy sleep habits for … Read more

Home Educators: Understanding the Benefits and Finding the Right Fit

An educated nanny assists a girl with her homework at a white table, surrounded by vibrant pencils and a lush plant.

As a busy parent managing work deadlines and household duties, you may find yourself in a situation where your child needs help with their homework or requires more nurturing care than just the basics. This is where educated nannies come in— professionals who are not only caregivers but also engaged partners in supporting your child’s … Read more

I Was a Stay-At-Home Mom and Hired a Nanny

Two women and a baby, wrapped snugly in a carrier worn by one of the women, smile warmly at the camera. Their joy is as clear as the investment of love they share, highlighting life's most genuine ROI.

I’m often surprised that outdated stereotypes about what it’s like to be a stay-at-home mom (SAHM) persist—from whispers at the playground to the point-blank questions SAHMs get asked about how they spend their days. If the answer isn’t obvious: stay-at-home moms aren’t living the life of leisure getting manicures, taking naps and watching reality TV … Read more

The ROI of Hiring a Nanny and Family Assistant: How They Can Be Your Family’s Superpower

roi of family assistant and nanny

When we think of Return on Investment (ROI), we often imagine profit, stock portfolios, or business assets. But in the world of family life, the ROI of hiring a nanny takes on a more holistic meaning that blends financial benefits with emotional well-being.  In parenting and family dynamics, ROI is about investing resources such as … Read more

Mandatory Return-to-Office Policies Are Failing Mothers

Woman working on a laptop at home while holding a baby on her lap, with a bright window in the background.

By: Michelle Keefe The corporate world is grappling with the future of work, and a troubling trend is emerging: the push for mandatory return-to-office policies. Amazon, among others, recently mandated that employees return to the office at least three days a week, reversing much of the progress made in workplace flexibility during the pandemic. While … Read more

Vogue, It’s Time for a Re-Do: Capturing the Demand for Family Support

Woman and baby playing with a wooden train on a rug in a nursery room.

A recent Vogue article gave us a stunning glimpse into the glamorous daily life of the Baldwin family, highlighting their elegance and style as they juggle parenthood. While the article was beautifully done, it overlooked an important aspect that many modern families can relate to: the need for support in parenting. Let’s be real—modern parenting … Read more

A Guide to Navigating Tough Conversations with Your Nanny

how to have a tough conversation with a nanny - great relationship

Just like any relationship, the partnership between a family and a nanny takes work. There are highs, there are lows and there will inevitably be times when you need to have tough conversations with your nanny—whether that’s about schedule changes, alignment on consistent discipline or ensuring safe sleep habits are enforced. While these discussions can … Read more

Mastering Parenthood: A Comprehensive Guide to Managing and Caring for Multiple Kids

caring for multiple kids

Parenting multiple children can feel like juggling while riding a unicycle—on a tightrope. From managing different schedules and personality quirks to ensuring everyone’s unique needs are met, the day-to-day challenges of caring for multiple kids can be overwhelming. One minute you’re refereeing a sibling squabble, the next you’re wrangling the chaos of homework, meals, and … Read more